VGM Insurance Services Expands Coverage With New Senior Living Insurance Program

The latest offering delivers long-term, competitively priced protection for senior care organizations, safeguarding employees, residents, and businesses.

Published on March 7, 2025

Senior
Caregiver helping woman with disability in park for support, trust and care in retirement. Nurse talking to happy senior patient in wheelchair for rehabilitation, therapy and conversation in garden

The latest offering delivers long-term, competitively priced protection for senior care organizations, safeguarding employees, residents, and businesses. VGM Insurance Services, a division of VGM Group Inc., has launched a comprehensive senior living insurance product, now available in all 50 states. Designed specifically for assisted living facilities, skilled nursing homes, residential care facilities, and independent living communities, this program is backed by A-rated carriers and tailored to meet the unique risks faced by the senior care industry.

Senior care communities play a crucial role in supporting millions of residents nationwide, yet they often face challenges securing adequate insurance coverage. Finding a partner that truly understands their risks and coverage needs has become essential.

“Healthcare is where VGM Insurance thrives,” said Bill Wilson, senior vice president of VGM Insurance Services. “Expanding into senior living is a natural progression in our commitment to those who provide care. We recognize the distinct business needs of these providers and are dedicated to delivering solutions that help them manage risk while continuing to offer the highest level of care.”

VGM Insurance’s deep expertise in healthcare brings added value to both businesses and insurance brokers seeking senior living coverage. Beyond offering competitively priced policies, the company simplifies the entire process—from application to policy management and claims handling.

“The customer experience drives everything we do,” said Lizzie Kelly, vice president of carrier relations and program development at VGM Insurance. “By understanding our customers’ needs, we streamline the process while delivering top-tier coverage and service they won’t find anywhere else.”

“Risk management extends beyond policy coverage,” Wilson added. “Senior care providers serve some of the most vulnerable populations. They deserve an insurance partner that shares their level of commitment and expertise.”

VGM Insurance’s senior living product is specifically designed insurance brokers looking for coverage for their clients. To learn how the VGM Insurance senior living program can help you protect your employees and your business, or to receive a competitive quote, reach out to your VGM Insurance Services at info@vgminsurance.com or 800-362-3363. 

VGM Insurance Services, a division of VGM Group, Inc., is headquartered in Waterloo, Iowa. Its staff of more than 70 employee owners is dedicated to providing comprehensive commercial insurance and risk management solutions for customers throughout the U.S., including home medical equipment providers, senior living providers, home health and hospice providers, orthotics and prosthetics practitioners, physical therapy practices, medical manufacturer representatives and distributors, and other clients in the post-acute healthcare industries, as well as golf and hospitality businesses. For more information, visit www.vgminsurance.com.

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