Founded in 1999, Larry and Jeff Neilson saw an opportunity with the launch of ProgramBusiness.com to help independent insurance agents find and gain access to the markets they needed for hard-to-place, unusual risks in the Excess & Surplus Lines (E&S) and program business space. The genesis of their idea for an online platform came from years of providing agents with marketing services. A recurring request they both heard was, “Guys, can you help me get a market for this account?”

On the flip side, they kept hearing from carriers, MGAs, wholesalers and program administrators to connect them with Neilson’s robust agency database to announce new products, expand their reach with a new program, and appoint new agencies. ProgramBusiness.com was formed to serve the needs of both sides of the insurance distribution system for specialty programs.

Today, top national and regional E&S providers and the leading premium-producing agencies, including their influential decision makers, make up the ProgramBusiness.com community. Since its launch, more than $2 billion in written premium has been placed through the platform.

ProgramBusiness.com is a division of Neilson Marketing Services, headquartered in Laguna Hills, California, and formed in 1988. Over the years, more than 5,000 and counting insurance firms have used our call center, data, and digital marketing services.