Wright National Flood Insurance Company (Wright Flood), through its affiliate Wright National Flood Insurance Services, has agreed to acquire the assets of Poulton Associates, a long-standing player in the catastrophe risk space headquartered in Salt Lake City.
According to Wright Flood, the transaction is expected to strengthen its position as the “largest” flood insurance provider in the US. The deal is anticipated to close in November 2025, subject to certain conditions.
Details of the Acquisition
Poulton Associates has been offering risk services since 1989 and operates the web platform CATcoverage.com. Through its National Catastrophe Insurance Program (NCIP) and other natural catastrophe insurance products, the company provides property and casualty risk placement services across all 50 US states. It works through licensed insurance agents and brokers to bring catastrophe coverage to policyholders.
Wright Flood stated that the acquisition will bring together complementary teams and product offerings. Poulton Associates president Blake Poulton said: “This is an exciting day. By bringing our complementary teams together, the future of flood looks ‘Wright’.” He added that the companies’ offerings are complementary and that producers and customers “stand to benefit,” calling the deal a “true win-win.”
Profile of Poulton Associates
Based in Salt Lake City, Poulton Associates focuses on catastrophe-related insurance solutions. Its NCIP platform and CATcoverage.com website support coverage for a range of natural catastrophe risks. By working with licensed insurance agents and brokers, the firm delivers property and casualty risk placement services in every US state.
The company has built its position in the market over several decades of risk services since 1989, particularly around catastrophe exposures.
Wright Flood’s Market Position
Wright Flood is a subsidiary of Brown & Brown and operates within Arrowhead Programs, a unit of Arrowhead Intermediaries. The company offers a range of flood insurance products, including federal, excess, and private flood options, and serves 4.7 million flood policyholders.
In 2023, Wright Flood introduced FocusFlood, a residential private flood insurance product, expanding its portfolio of flood-related offerings.
Wright Flood CEO and chief programme advocate Patty Templeton-Jones said the organisation looks forward to welcoming the Poulton team. She noted that the two organisations share a similar culture and a dedicated focus on providing comprehensive flood insurance and related protections to policyholders. According to Templeton-Jones, combining the teams will help deliver greater value to customers and increase the number of properties covered by flood insurance.
Role of Arrowhead Programs
Arrowhead Programs manages a wide range of insurance programme businesses globally in commercial, personal, and specialty insurance sectors. Its managing general agents and underwriters offer specialised insurance solutions in partnership with various companies.
Commenting on the transaction, Arrowhead Programs president Tom Kussurelis said that Poulton has long been recognised as one of the top companies in the flood insurance space. He stated that together, Wright Flood and Poulton will “present the largest and most comprehensive flood insurance offerings in the market.” Kussurelis added that the combined knowledge will continue to support policyholders facing flood risks and help ensure that claimants receive support after a loss.