Outmarket AI Inc. announced the launch of Outmarket Proposal Builder on December 18, 2025, marking a new development in insurtech for commercial insurance brokers. The company stated that the new AI-powered workflow significantly reduces the time required to create customized insurance proposals, turning a process that typically takes hours into one completed in minutes.
Overview of Outmarket Proposal Builder
Outmarket developed Proposal Builder to address one of the most labor-intensive tasks in commercial insurance sales: preparing detailed, client-ready proposals. Brokers often spend extensive time copying coverage information from carrier documents, adjusting limits, and reformatting agency templates. Proposal Builder automates these steps, allowing brokers to focus on client relationships while maintaining accuracy and consistency.
Brokers upload policy documents directly into the system, which then converts them into modular proposals that follow selected brand layouts and styling. From there, brokers can edit text, visuals, and layouts within the platform. Outmarket designed the tool to generate fully branded proposals that incorporate required sections and pre-approved content.
Key Features and Capabilities
Outmarket highlighted several core features of Proposal Builder:
- Rapid content generation: Automates proposal assembly and reduces turnaround time from hours to minutes.
- Modular outlines: Integrates policy-specific content such as coverage summaries, risk assessments, and company information.
- Bring your own templates: Allows brokers to upload existing templates, cover pages, team pages with photos, agency details, and disclaimers while maintaining brand standards.
- Brand template controls: Enforces approved branding guidelines and standard outlines to eliminate repetitive reformatting.
- Complete customization: Enables users to edit content directly or use AI tools to refine text, layouts, and visual elements like charts and diagrams.
According to Outmarket, the platform combines automation with intelligent assembly to ensure proposals remain tailored to each client and aligned with the complexities of commercial insurance, reinforcing its position within the insurtech market.
Customer Feedback and Early Results
Outmarket reported that pilot customers experienced measurable efficiency improvements after adopting Proposal Builder. The company stated that early users became more responsive to clients while maintaining precision and consistency across proposals.
Vishal Sankhla, CEO of Outmarket, said the proposal process often slows relationship-driven sales. He noted that customers requested this capability and that Proposal Builder reflects how AI can improve insurance workflows. Sankhla compared the tool’s impact to how spreadsheets changed financial operations.
Customer feedback supported these claims. Taine Wilson of Houchens Insurance Group stated that the ability to generate proposals that strictly follow brand guidelines represents a significant advancement. Kevin Hawkinson of Commercial Insurance Associates cited the broker-focused design of the platform. Troy Moody of Moody Insurance said the technology accurately interprets complex carrier quotes and converts them into client-ready proposals, a capability he described as long-awaited in the industry.
Platform Integration and Availability
Proposal Builder operates alongside other Outmarket workflows, including tools for policy and quote comparisons and coverage gap analysis. Outmarket positions the platform as an end-to-end insurtech solution that supports brokers throughout the entire client relationship. The company reported that customers have seen immediate returns on investment, with some organizations citing tens of thousands of hours saved annually and up to $1 million in cost savings per year.
Outmarket confirmed that Proposal Builder is now available to all customers. The company, headquartered in San Francisco, reports that more than 200 insurance agencies use its AI platform, which is built specifically for insurance brokers to improve efficiency, reduce operational risk, and support revenue growth.
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