Ethos Announces Launch of Initial Public Offering

Ethos, a life insurance technology company focused on expanding access to life insurance, announced today that it has launched the roadshow for its proposed initial public offering of Class A common stock.

Published on January 21, 2026

Ethos

Ethos, a life insurance technology company focused on expanding access to life insurance, announced today that it has launched the roadshow for its proposed initial public offering of Class A common stock.

The proposed offering includes 5,127,696 shares of Class A common stock offered by Ethos and 5,398,619 shares offered by certain existing stockholders. The initial public offering price is expected to range between $18 and $20 per share.

Ethos plans to list its Class A common stock on the Nasdaq Global Select Market under the ticker symbol “LIFE.”

Goldman Sachs & Co. LLC and J.P. Morgan are serving as lead book-running managers for the offering. BofA Securities, Barclays, Citigroup, and Deutsche Bank Securities are acting as additional book-running managers. Citizens Capital Markets, William Blair, and Baird are serving as co-managers.

The proposed offering will be made only by means of a prospectus. Copies of the preliminary prospectus, when available, may be obtained from Goldman Sachs & Co. LLC, Attention: Prospectus Department, 200 West Street, New York, NY.

About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

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