Polly, an embedded insurance platform built specifically for automotive dealerships, announced a major expansion of its technology ahead of the event. The enhanced platform introduces three new capabilities — Proof of Insurance, Coverage Analysis, and Post-Sale Marketing — all designed to reduce insurance-related friction while unlocking new revenue opportunities for dealers.
According to Polly Chief Marketing Officer Mike Burgiss, the goal is simple: give dealerships more control without adding work for already busy sales teams. “The platform we’re bringing to NADA gives dealers more control over their sales process while generating more upside, all without asking sales teams to do more work.”
Proof of Insurance: Faster Deliveries With Built-In Compliance
One of the most common causes of delayed vehicle deliveries is insurance verification. Polly’s Proof of Insurance capability streamlines this step by automatically prompting buyers to upload proof of coverage — or shop for insurance if they don’t have it yet.
Insurance binders are stored digitally for compliance and record-keeping, eliminating the need for manual follow-ups and paperwork. When customers choose to shop for coverage through the platform, dealerships earn referral revenue without disrupting the transaction.
The same data allows Polly to instantly show customers whether they’re properly insured or potentially overpaying, turning a routine compliance requirement into a value-added experience that benefits both the buyer and the dealership.
Coverage Analysis: Smarter Insurance Decisions, Powered by AI
Debuting at the 2026 NADA Show, Polly’s AI-powered Coverage Analysis reviews a customer’s existing auto insurance policy to determine whether it aligns with their new vehicle and real-world driving needs.
The analysis evaluates coverage levels, deductibles, limits, discounts, and potential gaps. Customers receive a clear protection score along with actionable recommendations, helping them identify where they may be underinsured, overpaying, or missing key coverage. Side-by-side quote comparisons make it easy to explore better options instantly.
This process can be completed on the dealership’s website before a customer ever sets foot in the showroom. By verifying insurance early, dealers can reduce friction during the sales process while giving buyers greater confidence in their coverage both before and after the sale.
Post-Sale Marketing: Ongoing Insurance Revenue Without Sales Effort
Polly’s Post-Sale Marketing capability allows dealerships to generate insurance-related income after the vehicle is sold — without any involvement from the sales team.
Once the transaction is complete, buyers automatically receive a co-branded follow-up email inviting them to shop and compare insurance through Polly’s marketplace of more than 40 carriers. These qualified insurance leads create an ongoing revenue stream for dealerships while providing customers with continued value well beyond the showroom.
A More Seamless Insurance Experience for Modern Dealerships
As insurance plays an increasingly central role in deal completion, affordability, and customer satisfaction, Polly’s expanded platform brings insurance into the dealership workflow in a way that feels integrated rather than intrusive.
By addressing insurance verification, coverage accuracy, and post-sale engagement in one unified system, Polly’s platform helps dealers close deals faster, improve the customer experience, and unlock new revenue — all without adding complexity to the sales process.
Polly will officially debut the expanded platform at the 2026 NADA Show, giving dealers a firsthand look at how embedded insurance can work smarter behind the scenes.
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