Insurify has launched the insurance industry’s first comparison application built for ChatGPT, allowing users to browse, research, and compare car insurance options directly within OpenAI’s app library. The application became available Feb. 9 and represents the first insurance-focused app listed in OpenAI’s directory to date.
The Cambridge, Massachusetts-based company designed the application to operate entirely within ChatGPT’s conversational interface. Users can ask questions in plain language and receive tailored car insurance rate estimates, insurer information, and customer feedback without leaving the platform.
The Insurify app draws from the company’s proprietary database of more than 196 million auto insurance quotes and over 70,000 verified customer reviews. According to Insurify, this combination enables users to compare options based on pricing and other attributes while remaining within a single conversational workflow.
Within ChatGPT, the app generates personalized rate estimates using driver-specific factors. These include location, vehicle details, age, credit profile, driving history, and coverage needs. Users can compare offers from insurers operating in their area and view key details side by side. The information presented includes pricing, customer service indicators, coverage options, discounts, policy transparency, and overall value.
The app also functions as an entry point to Insurify’s broader digital marketplace. Once users complete initial research within ChatGPT, they can continue the shopping process directly on Insurify’s platform. At that stage, users work with Insurify as a licensed digital insurance agent to finalize coverage and purchase a policy. Insurify holds licenses in all 50 states and Washington, D.C.
Insurify founder and CEO Snejina Zacharia said the application reflects how consumers increasingly rely on AI tools to support everyday decisions. She stated that the company designed the app to simplify insurance research by centralizing education, comparison, and customer insights in one interface.
ChatGPT currently serves more than 800 million weekly users, according to the company. Insurify positioned the launch as a way to engage shoppers within an environment they already use for research and information gathering.
To access the application, users can visit Insurify’s listing in the ChatGPT app directory and select the Connect option. After connecting, users initiate interactions by beginning prompts with “@Insurify” to receive personalized estimates and insurer comparisons.
Founded in 2016, Insurify operates as an online insurance marketplace with more than 500 carrier integrations. The company offers comparison and purchasing tools for auto, home, pet, and renters insurance. Insurify reports that its AI-driven platform has generated more than 196 million quotes and facilitated $200 billion in total coverage to date.
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