USG, a national wholesale insurance brokerage and managing general agent, has announced a strategic brand evolution as part of its 25th anniversary celebration. To align the organization under a unified, strengthened identity, the AAU brand will be merged into USG and reintroduced as USG Specialty, effective immediately.
This integration reflects the strength of USG’s combined teams, the trust built with partners over the past 25 years, and the company’s long-term vision for a cohesive and recognizable brand presence. By uniting under the USG name, the organization is simplifying its external story and reinforcing that it operates as one company with one mission: delivering expertise, service, and solutions across all divisions.
The transition to USG Specialty is external-facing only. There will be no changes to employee titles, teams, leadership, or organizational structure. USG’s people, processes, underwriting authority, and carrier and agency partnerships will remain unchanged, ensuring continuity and consistency for retail agent customers.
As USG commemorates 25 Years of USG: Past, Present, Powered for the Future, the launch of USG Specialty marks a milestone, honoring the company’s history while positioning the organization for continued growth and innovation. United under a single brand, USG remains focused on delivering best-in-class solutions and service well into the future.
ABOUT USG:
USG is a national wholesale broker and managing general agent (MGA) with offices throughout the country. USG represents 300+ A-rated carriers, both admitted and non-admitted, and is an MGA for multiple top carriers, writing business in all states. USG’s mission is to become the #1 provider of innovative solutions for the risk management industry — exceeding expectations through its advanced technology, creative problem-solving, and research capabilities.
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