Insurance Business Magazine reports that USG Insurance Services is prioritizing practical innovation to improve daily brokerage operations. Chief Operating Officer Jennifer Kessel said the company evaluates technology based on whether it changes how teams work, rather than adopting new tools for trend-driven reasons.
Speed and Expertise Remain Central to Wholesale Brokerage
Kessel said speed and expertise continue to drive success in the wholesale space. USG uses technology to support these strengths by helping brokers assess risks and identify appropriate markets more efficiently.
Market Intelligence Tools Improve Access to Carrier Appetite Data
USG is converting underwriting appetite information from static formats into structured, searchable data. The company is also developing internal market intelligence tools to analyze appetite across more than 400 carrier markets and generate potential market lists within minutes.
Submission Review Time Reduced Through Data Organization
The firm is implementing tools that extract and organize key submission data, reducing review time for complex accounts. Kessel said processes that previously took hours can now take about 30 minutes, allowing brokers to focus on risk evaluation and placement.
Employee Feedback Plays a Role in Innovation
USG gathers input from employees across all levels through its internal platform, where team members can submit ideas directly. Many suggestions come from employees involved in day-to-day processing workflows.
Incremental Changes Support Adoption of Internal Systems
The company has built most of its technology internally over the past 20 years. Kessel said change management remains a key challenge, so updates are introduced gradually within existing workflows to support adoption without disruption.
Stay informed and ahead of the curve — explore more industry insights and program opportunities at ProgramBusiness.com.