The partnership will see Acrisure provide insurance product sourcing and insurer partnership services to meet the portfolio needs of Quotall clients.
The joint strategy will offer a consolidated solution for big brands across industry sectors that wish to launch seamless digital insurance channels that create a diverse revenue stream.
Quotall CEO Simon Ball said: “We are delighted to have entered into this strategic agreement with Acrisure, where the team has a highly respected technology and partnership-led track record.
It is another important step for Quotall as we focus on broadening future opportunities to both existing and new-to-brand customers.
“We have strong new business prospects in the pipeline, including discussions with some additional affinity brands, and this partnership with Acrisure will allow us to deliver first-class insurance solutions to a broader range of personal and SME customers.
“We are very excited to be working with the excellent Acrisure team who share our client-centric philosophy and values.”
Grahame Millwater, Head of Global Insurance at Acrisure, added: “As a relative newcomer to the UK retail sector, we have no legacy issues preventing us from entering the market with a digitally-led proposition.
“We believe that savvy new market entrants who are not currently selling insurance but have strong brand equity and loyal customer bases will have a significant impact on the UK insurance market.
“Our Affinity plan is designed to put us at the forefront of this industry transformation and partnering with Quotall for class-leading e-trading capabilities as well as agile insurers willing to support our strategy for capacity are core to us meeting our goals and ambitions.
“We are already working closely with Quotall on a number of client propositions and look forward to developing our excellent relationship still further.”