AM Best’s Rebrands, Highlighting Longevity and Consistency

AM Best has made an update to its corporate logo. The new logo is an evolution of the familiar oval-shaped icon created by the company’s previous Chairman, the late Arthur Snyder Jr., in 1968. Current Chairman, President & CEO Arthur Snyder III directed the design of the new logo, drawing inspiration from the past while looking ahead to the future.

Source: AM Best | Published on October 2, 2020

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The inclusion of the phrase “Since 1899” recognizes the company’s 120+ years as a credit rating agency, news publisher and data analytics provider specializing in the insurance industry – a depth of experience and singular focus that uniquely equip AM Best to serve its stakeholders in the face of today’s and tomorrow’s challenges.

The updated graphic treatment of the company name and the addition of the year of incorporation create visual balance while highlighting the company’s longevity.

See the evolution of our logo through the years.