The new language echoed the priorities of Enterprise Holdings Inc., America’s largest car-rental company, which contributes tens of thousands of dollars annually to political candidates and parties in the state. The traditional car rental industry began to push last year for new state rules on the upstarts, in part through its trade group, the American Car Rental Association. The gist of the Illinois law—and of numerous other bills the rental industry has supported over the last year—is that rules and taxes that apply to traditional car rentals should also be imposed on car-sharing platforms.
These proposed regulations pose an existential threat to Turo Inc., one of the most popular car-sharing startups, said Michelle Peacock, its head of government regulations. She said tactics like those employed in Illinois should be seen as evidence of bad faith. “Enterprise knows that if there are fair and forthright discussions on the issues, it will not be successful,” she said.
Ray Wagner, who runs government affairs for Enterprise, waved off the accusations of legislative hardball and threw the accusations of bad faith back at the startups. The car-sharing platforms, he said, had undermined their own credibility by hiding attempts to avoid regulations and taxes behind populist rhetoric. “I have sought to find a compromise,” he said. “Each time, it seems to break down because they don’t want any regulation at all.”
Wagner’s and Peacock’s paths have crossed a lot since their dispute in Illinois. The traditional car-rental industry is pitted against car-sharing startups in at least 20 states, whose lawmakers are faced with mediating. It’s a struggle with echoes of fights over Airbnb Inc., Lyft Inc. and Uber Technologies Inc., pitting incumbents in a regulated industry against upstarts who argue they shouldn’t be beholden to the same rules. Each side is rushing to pass friendly laws that might harden into a de facto national standard.
Legal Distinction
Last week, lawmakers in Colorado sent a bill to the governor’s desk that would create a legal distinction between car-sharing and traditional car rentals. The bill, based on model legislation developed by the car-sharing companies, didn’t include any requirements about taxation, although it does say car-sharing companies have to negotiate fees with airports.
The main issue in each state’s debate is how to define car-sharing. Just as Airbnb has insisted it has nothing to do with hotels and Uber bristles at the suggestion it runs a taxi service, this batch of startups says it’s not in the automobile rental business but instead acts as a facilitator of transactions between people who use their services. Their marketing materials have blurred that distinction, though. Turo’s homepage had a banner that read, “Rent better cars” until last June, when it switched to, “Skip the rental counter.” The website of Getaround Inc., another car-sharing provider, still offers “convenient hourly and daily rentals.”
Critics say the startups are mostly interested in minimizing tax liabilities. Turo and Getaround don’t deny this. They say taxes on rental cars offset other benefits to those businesses, like the exemption from sales taxes in many states that the companies get when they purchase new vehicles. The startups say they won’t collect taxes unless the rules explicitly refer to car-sharing. They have also facilitated transactions in or around airports without paying the fees car-rental companies do to operate there, a practice that has resulted in several lawsuits, some of which are ongoing.
The car-sharing companies say many regulations related to car rentals—like requirements about the physical design of rental kiosks—are irrelevant and would just cause legal hassles. They also say the casual nature of their services justify lighter regulation. At a recent hearing in Arizona, Peacock was asked how Turo guarantees vehicles on its platforms are being maintained. “These are their personal cars that they’re using to transport their families to work and to school and to the grocery store,” she said. “Just like I’m sure you take care of your own cars, these people are taking care of their cars.”
The emerging legislative battle is actually something of a validation for Turo and Getaround. The companies have raised more than $600 million combined from venture capitalists and auto companies, an impressive sum but nowhere close to the more than $20 billion that has gone to U.S. ride-hailing businesses, according to research firm CB Insights. Now Wagner, the Enterprise senior vice president in charge of government relations, said they’ve gotten big enough that lawmakers can no longer ignore them. Enterprise has also said it may eventually roll out its own competing car-sharing business.
Insurance Matter
The first big venue for the fight over car-sharing was in Maryland. Last spring, the state passed a law giving car-sharing its own legal category and told insurers they couldn’t cancel personal policies because a customer used a car-sharing platform. The state also required Turo and Getaround to reach agreements with airports on fees and imposed an 8 percent sales tax on car-sharing transactions, a 30 percent discount to traditional rentals. The tax was designed to expire in two years so that lawmakers would be forced to reassess.
Enterprise initially opposed the bill but now says it could serve as a model. “We wanted something different back then, but in retrospect, it works,” said Wagner. Turo and Getaround also said they’re happy with the Maryland bill. But neither side has been content to carry the compromise to other states.
The change to the bill in Illinois came a month after Maryland’s language was finalized. Turo quickly hired six different lobbying firms to oppose it. Getaround hired seven and made its first-ever political contributions in the state. By the end of the year, it had contributed more than $50,000. Bruce Rauner, a Republican who was then the governor, vetoed the bill. When he did so, he included a 40-page proposal of his own, which would define car-sharing separately from car rentals and exempt practically all car-sharing activity from many taxes. He suggested the legislature use his version instead. Getaround didn’t contribute to Rauner’s campaign, according to campaign finance disclosures.
This spring, Enterprise supported a late amendment to Ohio’s transportation budget, leading to a similar scramble in that state. Side-door tactics like these are common but “less than savory,” said Aaron Scherb, legislative director of Common Cause, a nonprofit advocacy group focused on government accountability and transparency. Such moves are usually used to push legislation expected to be unpopular. As in Illinois, the car-sharing companies declared victory.
The startups are pushing their own bills, too. In part, they want clarity on insurance liability. But they’re also interested in locking in favorable tax systems. Some states, like Utah, are throwing up their hands when faced with multiple car-sharing bills and refusing to pass anything. Kim Coleman, the Republican state representative pushing Turo’s preferred approach, said a deal fell apart over airport fees. “It’s the same problems in every state,” she said. “Nobody has cracked the code yet.”
Brian Pogrund, Getaround’s director of markets for North America, said his company was interested in bringing the issue back up in Illinois. But lawmakers warned him that last year’s fight had sapped any appetite for the issue: “People were telling us, ‘I don’t want to talk to you anymore.'”