Virginia drivers observed in a 2018 IIHS roadside survey were 57 percent more likely to be manipulating a cellphone than drivers in a 2014 survey. The percentage of drivers observed manipulating a phone rose from 2.3 percent in 2014 to 3.4 percent in 2018.
At the same time, drivers were less likely to be seen simply holding a cellphone or talking on a hand-held phone than in the prior survey. The finding is consistent with research indicating that drivers are talking on hand-held phones less and fiddling with them more often than in recent years.
In 2018, 3.7 percent of drivers in Northern Virginia were observed talking on a hand-held cellphone, compared with 4.1 percent of drivers in 2014, while 2.8 percent of drivers in 2018 were seen holding a cellphone, compared with 4.9 percent in the prior survey.
The problem of distracted driving, especially cellphone use, continues to raise concerns. A 2018 national survey by the AAA Foundation for Traffic Safety found that 64 percent of respondents consider distracted driving a much bigger problem today than it was three years ago.
Estimating crash risk
About 37,000 people died in motor vehicle crashes in 2017, the most recent year of data available. Assuming the prevalence of phone manipulation nationwide rose as it did in Northern Virginia to 3.4 percent, and assuming, based on the latest research, that fatal crash risk is 66 percent higher when manipulating a phone, then more than 800 of the estimated crash deaths in 2017 could be attributed to phone manipulation.
This estimate is based on work by IIHS and other researchers describing how the estimated risk and prevalence of phone use can be combined to estimate the number of crash deaths that could be attributed to phone use in a given year. The 66 percent increase in fatal crash risk associated with manipulating a cellphone relative to driving when other secondary behaviors were present is a finding of a 2018 study by the AAA Foundation for Traffic Safety and the Virginia Tech Transportation Institute.
"The latest data suggest that drivers are using their phones in riskier ways," says David Kidd, who co-authored the study and is a senior research scientist with HLDI. "The observed shift in phone use is concerning because studies consistently link manipulating a cellphone while driving to increased crash risk."
Cellphone use affects how drivers scan and process information from the roadway. Drivers generally take their eyes off the road to dial, send texts and browse the web on a hand-held phone — all activities that fall under the rubric of manipulating the phone. Drivers engaged in cellphone conversations tend to concentrate their gaze toward the center of the roadway, but their attention still may be diverted from driving and make it difficult for them to process what they are looking at.
Tracking trends in distraction
Procedures for the 2018 update followed those used in 2014. IIHS stationed observers at 12 locations across four Northern Virginia communities, on straight stretches of roads, at signalized intersections and at roundabouts in March 2018. Observers noted nearly 12,000 drivers in the 2018 survey and more than 14,000 drivers in 2014 during the morning, afternoon or early evening on weekdays. Researchers noted if drivers were engaging in one or more of 12 visible secondary behaviors while moving or stopped at red lights.
About 23 percent of drivers were engaged in one or more distracting activities:
- Talking on hand-held cellphone
- Manipulating hand-held cellphone (excludes looking at phone in mount)
- Simply holding hand-held cellphone (i.e. not obviously manipulating or talking)
- Wearing Bluetooth earpiece or headset with mic
- Wearing headphones or ear buds
- Manipulating in-vehicle system (touching radio, climate control, touchscreen display or other controls; excludes operating stalks or buttons on steering wheel)
- Manipulating or holding mobile electronic device other than cellphone
- Talking or singing
- Eating or drinking
- Smoking
- Grooming
- Other (reaching for object, reading print material, adjusting sun visor, putting on glasses, holding another object)
"When people talk about distracted driving, most often cellphones are the focus, but drivers are distracted by other secondary behaviors more often than cellphones," Kidd points out. "Things as simple as drinking coffee or talking to your kids can take your attention away from the road."
About 14 percent of drivers were engaged in nonphone-related secondary behaviors in 2014 and 2018, which exceeded the proportion of drivers seen using phones in both years. Relative to 2014, drivers were more likely to be observed manipulating an in-vehicle system, grooming themselves, or manipulating or holding an electronic device other than a phone after researchers adjusted for community, perceived driver gender and age, time of day and roadway situation.
Drivers in 2018 were less likely to be talking or singing while driving alone, smoking, or wearing headphones or earbuds. The prevalence of eating or drinking, talking or singing with a passenger present, wearing a Bluetooth device, or engaging in some other visible secondary behavior wasn't significantly different between 2014 and 2018.
"We didn't find evidence of an increase in distracted driving overall between the 2014 and 2018 roadside surveys," Kidd says. "For cellphone-related distraction in general, we expect a continued shift in the way people interact with the devices as the technology evolves."
The percentage of crash deaths related to distraction in recent years has hovered at about 8–10 percent of all crash deaths, data from the National Highway Traffic Safety Administration show. During the past three years, distraction-affected crash deaths have trended downward. The number of fatalities in distraction-affected crashes fell 9.3 percent from 3,490 in 2016 to 3,166 in 2017, representing 8.5 percent of total fatalities for the year. In 2015, 3,526 people were killed in distraction-affected crashes.
Fatality data likely underestimate the number of deaths caused by distracted drivers. Despite efforts to determine cellphone use by drivers in crashes, such data continue to be difficult to collect as they largely depend on people truthfully telling law enforcement officers what they were doing or voluntarily handing over their phones for inspection.