Chubb announced the debut of a new AI-powered optimization engine within Chubb Studio, the company’s global technology platform for embedded insurance distribution partnerships. The launch was introduced at the Singapore Fintech Festival and marks one of the first capabilities of its kind available to digital distribution partners in the insurance industry.
Overview of the New Capability
The new optimization engine uses proprietary artificial intelligence to analyze data and deliver personalized insurance offerings directly at the point of sale. This function is designed to help Chubb’s digital partners increase customer engagement, strengthen brand loyalty, and achieve measurable growth by aligning insurance protection with the unique needs of their customers. Consumers benefit from simple, curated insurance options presented within platforms and apps they already use in everyday digital experiences.
Sean Ringsted, Chief Digital Business Officer at Chubb, highlighted the importance of the new tool, noting that it empowers digital distribution partners to enhance engagement, improve conversion, and support financial resilience with relevant insurance protection. He emphasized that combining data-driven insights with Chubb’s product breadth and market expertise enables tailored offerings that drive results.
How Chubb Studio Supports Digital Integration
Chubb Studio provides digital platforms with the ability to integrate insurance products seamlessly into their customer experiences using APIs and SDKs. The new capability brings together data-driven insights, click-to-engage technology, and direct marketing strategies, allowing partners to deliver relevant products — such as phone damage, travel, or hospital cash and life protections — based on their customer personas.
Key Features of the AI Optimization Engine
- Personalized recommendations: AI-driven insights identify customer personas and recommend products and engagement channels tailored to individual needs.
- Click-to-engage technology: Customers can instantly connect with a trusted advisor via phone, video or text to learn more about higher-value and complex insurance products.
- Flexible integration models: Partners can choose among Chubb managed, partner managed or hybrid integration options, selecting the level of control and data sharing that fits their needs.
- Data-driven insights: Real-time performance data feeds back into the recommendation model, continually refining and improving insurance marketing campaigns.
Ringsted added that this innovation reflects Chubb’s commitment to providing advanced technology for digital partners and their customers, emphasizing precision, personalization and innovation.
For more information, visit studio.chubb.com.
About Chubb
Chubb is a global leader in insurance, operating in 54 countries and territories. The company provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse range of clients. Chubb is recognized for its extensive product offerings, broad distribution capabilities, strong financial position and worldwide local presence. Chubb Limited, the parent company, is listed on the New York Stock Exchange (NYSE: CB) and is part of the S&P 500 index. The company employs approximately 43,000 people globally. More information is available at www.chubb.com.
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