Experian has announced the launch of the Experian Insurance Marketplace app on ChatGPT. The new app brings Experian’s insurance comparison platform to OpenAI’s audience of millions of consumers. According to the company, the launch advances Experian’s AI strategy by using conversational technology to simplify financial decisions and create a more intuitive consumer experience.
Bringing Auto Insurance Comparison Into Conversational AI
Shopping for auto insurance often requires completing lengthy forms, visiting multiple websites, and reviewing unclear comparisons. As a result, many consumers spend hours reviewing options without certainty that they have secured the best rate.
The Experian Insurance Marketplace app changes that process by turning it into a conversation within ChatGPT. Users can review coverage options, compare estimated rates from more than 37 top-rated carriers, and ask follow-up questions in real time. The platform replaces static content with a dynamic exchange that provides actionable answers within minutes.
“Consumers are increasingly using conversational AI to learn, ask questions, explor,e and solve meaningful financial challenges,” said Dacy Yee, president of Experian Consumer Services. “Making our insurance marketplace available through ChatGPT allows people to evaluate their choices naturally and potentially save more than $1,000 annually on auto coverage.”
Features Designed to Simplify Insurance Decisions
The Experian Insurance Marketplace app provides access to 37+ leading insurance carriers, allowing users to compare competitive rates. It also delivers customized recommendations aligned with individual needs. In addition, the app draws on Experian’s data expertise, which is built on decades of helping millions of consumers make informed financial decisions.
Consumers can begin exploring price comparisons by entering their ZIP code. If they decide to receive a personalized quote, the app securely redirects them to Experian’s website to complete the process.
Emphasizing Trust and Transparency
Experian states that trust and transparency form the foundation of the experience. The company designed the process to give consumers clarity and control as they evaluate insurance options.
“In financial matters, trust is essential,” Yee said. “This experience combines innovation with accountability, giving consumers clarity and peace of mind as they consider their options.”
Advancing Experian’s AI Strategy
Experian describes the launch as a milestone in its long-term AI strategy. The company plans to expand secure, conversational financial experiences for consumers and views the Insurance Marketplace app as an important step in bringing its insurance capabilities into conversational environments.
Over time, Experian plans to introduce deeper personalization by leveraging proprietary data, advanced analytics and its carrier network. The company also plans to deliver more seamless insurance experiences, including the ability for consumers to progress toward bindable coverage directly within ChatGPT.
Experian states that it expects to expand secure, consumer-focused experiences across ChatGPT and other platforms as conversational AI continues to develop.
To access the app on ChatGPT, click here. For more information, visit www.experian.com/insurance.
Insurance products are offered through Gabi Personal Insurance Agency Inc., doing business as Experian Insurance Services, a licensed insurance agency. Availability and savings vary by state. Savings are not guaranteed. For license information, visit https://www.experian.com/help/insurance-licenses-disclosure/.
About Experian
Experian is a global data and technology company that powers opportunities for people and businesses worldwide. The company states that it helps redefine lending practices, uncover and prevent fraud, simplify health care, deliver digital marketing solutions, and provide insights into the automotive market through its data, analytics, and software. It also helps millions of people work toward financial goals and save time and money.
Experian operates across markets including financial services, health care, automotive, agrifinance, and insurance. The company invests in talent and advanced technologies to innovate and unlock the power of data. Experian is an FTSE 100 Index company listed on the London Stock Exchange under the symbol EXPN. It employs 25,200 people across 33 countries and maintains corporate headquarters in Dublin, Ireland. Experian and the Experian marks are trademarks or registered trademarks of Experian and its affiliates. Other product and company names mentioned are the property of their respective owners.
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