“We designed our latest research initiative to uncover the biggest challenges today’s insurance marketing and communications professionals face,” says Rachel Harris, VP of marketing & communications at VGM Insurance and IMCA’s board chair. “When we absorbed the feedback from several hundred professionals, it became clear that there are key challenges vexing most of us, whether we work for a carrier, an agency, or an MGA. The IMCA speaker committee did an outstanding job sourcing experienced professionals who have solved these challenges and are eager to share best practices with attendees.”
IMCA Ignite attendees will have the opportunity to interact with the IMCA CMO Council, a network of senior insurance marketing leaders; attend breakout presentations and educational sessions designed for marketing and communications professionals at various stages of their career; and hear from past SAMMY award winners — “the best of the best” in insurance marketing and communications. A sushi rolling lesson, a whiskey tasting, and the annual Fire and Ice Gala will bookend two full days of educational content and networking.
The Ignite agenda includes:
General Session Presentations
• Mitch Dunford, chief marketing and content officer, The National Alliance for Insurance Education and Research, will moderate “CMO Insights: The Importance of the Marketing Team (Hiring, Talent and Retention).”
• Hallie Harenski, head of Corporate Communications, Crum and Forster, “CMO Insights: Working in Tandem for Success.”
• Brian Jones, promotions and event manager, and Stacy Penright, inclusive excellence strategist, American Family Insurance, “Attracting Diverse Talent in a Candidate-Driven Market.”
• David Kliche, CEO, The Marketing Department, “Empowering Marketers with Leadership.”Amanda Milligan, head of marketing, Stacker, “How Data-Focused Content Can Earn Media Coverage (and Organic Growth).”
• Breonna Queen, digital strategist and consultant, “Creating Great Self-Made Online Video Content.”
Breakout Presentations
• Aman Chatha, VP, Innovation & Strategic Partnerships, The Marketing Department, “Customer Journey Mapping.”
• Eric Gregg, CEO, ClearlyRated, “Client Experience Reimagined: How Top Firms Are Getting Ahead.”
• Nola Morris, vice president of strategy, Denim Social, “Designing a Social Selling Program.”
• Clifton Simmons, UX content designer, Allstate, “Bulletproofing Your Creative Strategy.”
IMCA Ignite 2022 is sponsored by Aartrijk, Act-On Software, Falvey Insurance Group, HAI Group, Neilson Marketing Services, NU Property & Casualty, SCOR and UFG Insurance.
For additional information about IMCA Ignite, sponsorship opportunities, or to register, visit imcanet.com.
About the Insurance Marketing & Communications Association
IMCA is the oldest association for insurance marketing and communications professionals in North America with roots tracing back to 1921. Membership includes leading international and domestic multiline insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents more than 120 companies, including the industry’s top five property-casualty writers. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.