Key survey findings include:
Agency Demand for Connectivity: 71% of agencies ranked the availability of digital connectivity as the highest priority when selecting an insurer to do business with.
Rating and Quoting Priorities: Even though 48% of agencies said they use comparative raters the most to quote personal lines policies, nearly 75% would prefer to have personal lines quoting capabilities directly integrated into their agency management system.
Marketing Opportunities: Unfortunately, nearly 70% of agencies said they often lose opportunities because they cannot find a market to quote the risks. However, if insurers provided real-time appetite within management systems, 85% of agencies believe they would write more business with those carriers.
Commercial Lines Submissions: Nearly 90% of insurers believe it would be useful to receive submissions in a more digital way so they can reply to agents more quickly. This sentiment is mirrored by agencies as 77% of agency respondents said they give more business to insurers who quote the fastest, for both small and mid-commercial business.
Automated Servicing: 65% of insurers report sending eDocs and Messages download directly to agency partners’ management systems – a 19% increase year over year. Further, 59% report sending Claims information via download directly to agency partners’ management systems – a staggering 110% increase compared to 2019.
“This year’s Annual Agency-Insurer Connectivity Report shows a promising increase in connectivity from agents and insurers, with even greater appetite to continue bring the distribution channel closer together via technology,” said Reid Holzworth, chief executive officer, IVANS Insurance Solutions. “While adoption has risen, there is still ample opportunity for agencies, MGAs and insurers to embrace technology and allow for greater transparency and collaboration between stakeholders, removing friction from the insurance sales and servicing processes and creating collective value for the entire ecosystem.”
View the full Annual Agency-Insurer Connectivity Report.
Survey Methodology
More than 2,700 independent agencies and insurers across North America. participated in the 5th Annual IVANS Agency-Insurer Connectivity Survey, from which the results of this report were generated. Respondents voluntarily participated in an online survey conducted in 2020. The findings are based on responses to a set of questions about agency and insurer technology use.