“We believe the millions of local renters will appreciate what Lemonade has to offer. After all, who doesn’t want instant, transparent, personalized, and mission-driven insurance?”
Lemonade's launch today follows previous launches in France, Germany, and the Netherlands.
Lemonade was founded in 2015 and launched its flagship renters insurance in the United States in 2016, where it is now ranked as one of the market's top renters insurance products. Lemonade brings the same instantaneous and delightful experience to UK residents with today's launch. Customers can get a quote, buy contents insurance, file a claim, and get paid all in a matter of seconds.
Lemonade's business model incorporates social impact as a Public Benefit Corporation and Certified B-Corp. The company donates leftover premiums to non-profit organizations chosen by its customers through its Giveback program, which supports causes such as equality, climate change, and poverty.
Lemonade, which has a Defaqto 5 Star Rating, is now available to residents in the UK for as little as £4 per month. Lemonade's Contents insurance includes global coverage for individual personal items worth up to £2,000 each, total coverage of up to £100,000, and no cancellation fees. Add-on coverage is also available for those who want additional protection against theft and loss, accidental damage to mobile devices, and expert assistance through legal protection.
“Insurance as we know it hails from the UK, as do I. So both professionally and personally bringing Lemonade to the UK is a homecoming of sorts,” said Daniel Schreiber, Lemonade co-CEO and co-founder. “We believe the millions of local renters will appreciate what Lemonade has to offer. After all, who doesn’t want instant, transparent, personalized, and mission-driven insurance?”
Lemonade is entering the UK market through a long-term strategic partnership with Aviva, a leading UK insurer.
“We’re excited to be appointed as the long-term partner for Lemonade in the UK. We share a common outlook for how digital, AI and data can transform customer experiences, and the role insurers can play in building stronger communities,” said Adam Winslow, CEO of Aviva UK & Ireland General Insurance. “By joining forces we can ensure compelling propositions reach a broader range of customers, including renters, an under-served yet growing segment of the UK insurance market. In our 325 year history we have adapted and thrived in a changing world and our partnership with Lemonade is a marker of our intent to continue just this.”
“Pairing Lemonade’s strengths with Aviva's promises to deliver an insurance that is digitally native, yet rooted in the birth of modern statistics in the 1700s. It’s the best of both worlds, giving people a refreshing experience backed by a company they’ve known and trusted for years,” added Schreiber.
Lemonade Insurance NV is governed by the Financial Conduct Authority (FCA) and is subject to limited supervision by the Prudential Regulatory Authority (PRA) in the United Kingdom.
Residents in the United Kingdom can now purchase a new policy via the Lemonade app or online at lemonade.com/uk.
About Lemonade
Lemonade offers renters, homeowners, car, pet, and life insurance. Powered by artificial intelligence and social impact, Lemonade’s full stack insurance carriers in the US and the EU replace brokers and bureaucracy with bots and machine learning, aiming for zero paperwork and instant everything. A Certified B-Corp, Lemonade gives unused premiums to nonprofits selected by its community, during its annual Giveback. Lemonade is currently available in the United States, Germany, the Netherlands, France, and the UK, and continues to expand globally.