As Liberty Mutual adjusts its personal lines strategy in California, Mercury Insurance is partnering with the company to ensure that thousands of Safeco Insurance customers continue to have access to essential coverage. Mercury will work with independent agents to transition Safeco renters, condo, and select auto policyholders into its portfolio, aiming for a seamless experience for both agents and their clients.
Providing Stability During a Time of Change
Safeco’s shift in strategy has created uncertainty for many customers in California. Recognizing the importance of continuity, Liberty Mutual is encouraging its appointed independent agents to place impacted policies with Mercury. This move is designed to reduce disruption and offer immediate coverage solutions that meet the needs of both consumers and agents.
Mercury and Safeco have had a longstanding, competitive relationship in the California market, and this partnership reflects their shared commitment to serving policyholders during a critical period. The collaboration also mirrors a similar move last year when Mercury absorbed Tokio Marine’s personal lines business in California following that company’s market exit.
Reinforcing a Long-Term Commitment to California
While many insurers have scaled back their offerings in the state, Mercury continues to actively write homeowners policies in areas where coverage options have become limited. This steadfast presence provides a critical alternative to the California FAIR Plan and signals Mercury’s ongoing regional investment.
The company’s involvement in this transition isn’t just about gaining new business — it reflects confidence in California’s insurance market. Mercury supports the modernization efforts led by Commissioner Ricardo Lara and the California Department of Insurance through the “Sustainable Insurance Strategy,” which aims to create a more stable and transparent environment for consumers and carriers.
Strengthening Independent Agency Relationships
Independent agents are central to Mercury’s distribution strategy and long-term growth. Many agents already represent both Safeco and Mercury, making the customer transition relatively straightforward. For agents not currently appointed with Mercury, the company will begin vetting new appointments immediately to facilitate the onboarding process and maintain uninterrupted service for Safeco clients.
With more than 60 years of experience working through independent agents, Mercury remains focused on strengthening these partnerships and offering high-quality insurance options tailored to the needs of California residents.
Looking Ahead
As Liberty Mutual refocuses on core products such as auto, home, landlord, and liability insurance in California, Mercury’s expanded role provides policyholders and agents with a reliable path forward. By welcoming Safeco customers into its portfolio, Mercury is demonstrating leadership, dependability, and an unwavering commitment to serving the people and agents of California.
About Mercury Insurance
Mercury Insurance (NYSE: MCY) is a multiple-line insurance carrier offering personal auto, homeowners, and renters insurance directly to consumers and through a network of independent agents in Arizona, California, Georgia, Illinois, Nevada, New Jersey, New York, Oklahoma, Texas, and Virginia, as well as auto insurance in Florida. Mercury also writes business owners, business auto, landlord, commercial multi-peril, and mechanical protection insurance in various states.
Since 1962, Mercury has provided customers with tremendous value for their insurance dollar by pairing ultra-competitive rates with excellent customer service, through more than 4.200 employees and a network of more than 6,340 independent agents in 11 states. Mercury has earned “A” ratings from A.M. Best and Fitch and “Best Auto Insurance Company” designations from Forbes and Insure.com. For more information, visit www.MercuryInsurance.com or follow the company on X, Instagram, or Facebook.
About Liberty Mutual Insurance
At Liberty Mutual, we believe progress happens when people feel secure. For more than 110 years we have helped people and businesses embrace today and confidently pursue tomorrow by providing protection for the unexpected and delivering it with care.
A Fortune 100 company with more than 40,000 employees in 28 countries and economies, we are the ninth largest global property and casualty insurer and generate more than $50 billion in annual consolidated revenue.
We operate through three strategic business units: US Retail Markets, providing auto, home, renters and other personal and small commercial lines property and casualty insurance to individuals and small businesses countrywide; Global Risk Solutions, delivering a full range of comprehensive commercial and specialty insurance, reinsurance and surety solutions to mid-size and large businesses worldwide; and Liberty Mutual Investments, deploying more than $100 billion of long-term capital globally across its integrated platform to drive economic growth, power innovation and secure Liberty Mutual’s promises.
For more information, visit www.libertymutualinsurance.com.
Stay informed and ahead of the curve — explore more industry insights and program opportunities at ProgramBusiness.com.