“The true value of any insurance policy lies in what happens when there is a claim. Customers need an insurer that will protect them as they expect them too – or will exceed their expectations – at the time of a claim,” said Peter Eastwood, President and CEO, BHSI. “Our underwriting and claims teams are tightly integrated, and every interaction with each other and with our customers is designed to ensure that we deliver the best possible claims product.”
The new print and digital ads spotlight elements that make BHSI’s claims product so valuable to customers, including:
An experienced global claims team, a large, stable balance sheet, and a commitment customers can count on, even in the most complex claims;
Claims professionals who collaborate with customers even before policy issuance, level-setting on coverage intent, working to mitigate potential claims and creating a customized claims plan; and
Underwriters and claims professionals who work as a united team to ensure the intent of coverage and preferred claims approach is clear and executed accordingly.
“With BHSI, policyholders can be confident that their insurer is willing and able to pay claims – and that we have the experience to affect outcomes in meaningful ways for customers,” said Dave Crowe, Head of Global Claims, BHSI. “Our global claims team takes great pride in the product we deliver – working side by side with customers from policy issuance through claims resolution.”
Digital and print advertisements feature a clear and simple all-text design, aligned with BHSI’s focus on maintaining simplicity in all aspects of its business. The advertising is complemented by a social media marketing campaign on LinkedIn and Twitter, featuring members of BHSI’s global claims team sharing how the company’s everyday operations, interactions and decision-making are aligned with the belief that CLAIMS IS OUR PRODUCT.
The campaign was created by BHSI’s in-house Global Branding and Communications team.