In this role, Bertoli will be responsible for building awareness, preference and demand for the NIP Group and its programs nationally. He will also be focused on developing comprehensive marketing strategies and effective tactics that drive business opportunities while promoting a consistent NIP Group brand message.
“John brings experience and marketing knowledge that will help us continue to raise awareness of the specialized products, deep industry experience, customized risk management services and superior customer service we offer at NIP Group,” said Dave Springer, President and Chief Operating Officer of NIP Group. “With John’s addition, we look forward to identifying and providing exceptional service to a growing audience of brokers and their clients that work within the industries we serve.”
Before joining NIP Group, Bertoli served as the Head of Marketing and Partner Services at Samsung SDS America. There, he led the research, design, strategy and implementation of marketing initiatives designed to drive revenue. Earlier in his career, he served as Senior Marketing Manager at Zags, as Global Email Marketing Strategist at AppSense and as Marketing Manager at Business Licenses, LLC. Bertoli received his Bachelor of Science in business and technology from the Stevens Institute of Technology.
“Adding John to the senior management team of NIP Group is one of many steps we’ve taken to enhance our systems, our processes and our effectiveness in helping our brokers successfully write specialty business within our industry programs,” said Springer. “With these enhancements, we expect to continue to grow our team, attracting top-tier talent to the NIP Group from both inside the insurance industry and beyond.”
About NIP Group
NIP Group is a market-leading specialty insurance program manager that designs unique commercial insurance solutions and risk services for more than 25 niche industries. Working with more than 5,500 broker partners we help clients gain control over their costs, secure customized coverage and create safer work environments. NIP Group has more than 150 employees headquartered in Woodbridge, N.J., and draws upon the expertise of highly talented business partners throughout the country and abroad to meet the needs of its clients.