Prudential Individual Life Insurance has introduced Just Ask, an AI-powered tool designed to help financial professionals access information about Prudential products, underwriting quotes, and new business forms more efficiently.
The tool is now available to Prudential’s third-party advisors and active distributors. According to Prudential, Just Ask allows users to ask questions and receive responses tied specifically to Prudential Individual Life products and processes, reducing the need to navigate multiple systems.
“Our sales teams and their leaders told us they wanted faster, simpler access to information they already use every day,” said Simon Berg, technology business leader for Prudential Individual Life Insurance. “We built Just Ask to support those moments, especially around underwriting, where timing matters.”
Faster Access to Underwriting Information
Prudential said one of the main features of Just Ask is its quick underwriting quote capability. Financial professionals can generate certain underwriting rates in minutes by entering basic client information.
Without the tool, Prudential said the same process can take several business days through traditional channels.
The company noted that faster access to underwriting information can help advisors respond to clients more quickly and keep cases moving forward.
In addition to underwriting support, Just Ask also helps financial professionals locate product details and identify the correct new business forms.
Early User Feedback
Prudential reported that within the first few months after launch, about 85% of first-time users said Just Ask helped them answer their questions.
During that same period, searches for forms represented the most common use of the tool. Underwriting quote requests followed closely behind.
Focus on Daily Workflow Support
Prudential said the tool is intended to help financial professionals handle routine tasks more efficiently by improving access to information.
The company is also evaluating additional enhancements based on how financial professionals currently use the platform. Prudential said future capabilities under governance review may include tools that help financial professionals evaluate their book of business and identify insights related to sales and service activity across their territories.
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