Restaurants Are Winning their Customers Back by Communicating Safety

In the many states that have eased lockdown restrictions, restaurants are resuming dine-in service — even if only at a fraction of their original capacity. But an eager emergence from shelter-in-place may not be enough to get business back to usual — to win customers back, restaurants are going to have to build trust and share how their establishments are taking every precaution to prevent the further spread of COVID-19.

Source: American Express | Published on July 2, 2020

Happy business owner hanging an open sign during COVID-19

Communicating Safety to Your Customers

Telling customers that your employees are being screened for COVID-19 is a great place to start. Many restaurants are doing temperature checks or visually screening diners to determine if they appear sick, as well.

When Teresa Nguyen reopened Yogis Grill in Tempe, Arizona, on May 11, she started to test employee’s temperatures before every shift. Following CDC guidelines, if any employee has a temperature of 100.4 degrees or more, they are sent home. All employees are also asked COVID-19 screening questions by managers prior to each shift which can include:

  • Do you have any COVID-19 symptoms?
  • Have you had close contact in the last 14 days with someone diagnosed with COVID- 19?
  • Have you been told by a health care provider that you should self-quarantine?

If any staff member answers "yes" to any of these questions, they are sent home.

Face mask requirements for restaurants have varied based on state law. In fact, off the strip in Las Vegas, Peter Klamka, owner of The Blind Pig, requires all his staff to wear masks and gloves.

"Some customers actually wanted to buy our logo masks, so we sell those now too for added sales," Klamka says.

Source: https://www.americanexpress.com/en-us/business/trends-and-insights/articles/be-our-guest-how-restaurants-are-winning-their-customers-back/?extlink=em-bti-businessclass-covid-images-readmore-o