SIAA, the nation’s leading alliance of independent insurance agencies, announced a new strategic partnership with Progressive on Jan. 13, 2026. The agreement expands SIAA member agencies’ access to both personal and commercial lines through a top-tier U.S. property and casualty insurer. The partnership reflects a shared focus on supporting independent agents during a period of ongoing market pressure.
Overview of the Partnership
The partnership between SIAA and Progressive increases available options for independent agencies as both personal and commercial insurance markets face limited capacity and stricter underwriting requirements. Through this relationship, SIAA member agencies gain broader access to Progressive’s personal and commercial lines products.
SIAA selected Progressive based on the carrier’s long-standing commitment to the independent agency channel, underwriting discipline, and data-driven approach. These attributes align with SIAA’s objective of providing sustainable and profitable growth opportunities for its members.
Leadership Perspectives
SIAA Chief Executive Officer Matt Masiello emphasized the organization’s long-term mission to support agency growth.
“For more than three decades, SIAA has committed to providing independent agencies with clear paths to positive business growth,” Masiello said. “Partnering with Progressive is another step in lowering barriers to entry for our member agents for in-demand personal and commercial lines solutions.”
Masiello also referenced the recent launch of SIAA NXT, describing the partnership as an extension of SIAA’s value proposition designed to help agents grow strategically and sustainably.
Progressive Personal Lines President Pat Callahan highlighted the alignment between the two organizations.
“This partnership represents a powerful alignment of two industry leaders committed to supporting independent agents,” Callahan said. “By combining Progressive’s market-leading products with SIAA’s expansive network, we are demonstrating our continued investment in the agency channel and ensuring SIAA agents have access to a broad range of products that support availability and affordability for their clients.”
Connection to SIAA NXT
SIAA recently introduced SIAA NXT, The Intelligent Distribution Platform, to help independent agents scale and adapt within a rapidly advancing insurance environment. The platform leverages data, business intelligence, and artificial intelligence to support agency growth.
The partnership with Progressive supports SIAA NXT by expanding access to personal and commercial lines while aligning underwriting discipline, pricing sophistication, data, and technology. Together, these elements aim to improve growth quality and operational efficiency for member agencies.
About SIAA
SIAA, also known as The Agent Alliance, is the nation’s largest alliance of independent insurance agencies. The organization includes more than 5,200 member agencies that collectively write over $17 billion in total premiums. Built on more than three decades of carrier partnerships and agency growth, SIAA continues to advance the industry through SIAA NXT by connecting agencies, carriers, and partners to support long-term success.
For more information about SIAA, please visit siaa.com.
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