HAMPTON, N.H. – Oct. 15, 2025 – SIAA, the nation’s leading alliance of independent insurance agencies, has announced the launch of SIAA NXT, the Intelligent Distribution Platform (SM) designed to transform how independent agencies, carriers, and partners connect and grow.
A Unified, Data-Driven Model for Growth
Unveiled at SIAA’s Annual Fall Business Meeting, SIAA NXT leverages data and artificial intelligence to enhance execution, accelerate growth, and create new partnership opportunities. The platform connects independent agencies and carriers through an integrated system that delivers insights and tools to meet the changing needs of the insurance industry.
For member agencies, SIAA NXT supports revenue growth, technology adoption, and long-term evolution while preserving independence. For carriers, it enables precision distribution at scale through real-time data and closer alignment with growth-focused agencies within SIAA’s national and regional network. For the industry overall, it marks a significant shift toward a more connected, efficient, and profitable independent agent P&C insurance distribution model.
Four Core Components of SIAA NXT
The SIAA NXT Intelligent Distribution Platform is structured around four key elements:
- PortfolioIQ: A unified data and technology strategy that provides member agencies, carriers, and stakeholders with business intelligence to strengthen operations, optimize relationships, and enhance client experiences.
- Xchange – Powered by SIAA: A streamlined platform for managing specialty and E&S distribution, improving submissions, surfacing growth opportunities, and delivering cleaner, more actionable data for carriers.
- Sequel Insurance Agencies: SIAA’s retail entity that completes the agency lifecycle by offering trusted succession and growth pathways for qualifying agencies while retaining premiums, clients, and books of business within the SIAA system.
- The Agent Alliance: The nation’s leading independent agency network — now powering SIAA NXT — delivering unmatched scale, market access, and distribution capabilities.
Leadership Perspective
“Independent agents and carriers alike are navigating pressures that didn’t exist 30 years ago, from digital disruption to margin compression,” said Matt Masiello, CEO of SIAA. “SIAA NXT is more than the next chapter for our company, it’s a new operating system for the entire industry. By combining scale, trust, experience and technology, we are turning insurance distribution into a powerful engine for growth.”
About SIAA
SIAA is the nation’s largest alliance of independent insurance agencies, with more than 5,200 members writing over $17 Billion in total premium. Built on strong carrier partnerships and three decades of growth, SIAA is now advancing the industry with SIAA NXT The Intelligent Distribution Platform, connecting agencies, carriers, and partners to drive better outcomes and long-term success.
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