As we move into 2025, the property and casualty (P&C) insurance sector is set to embrace transformative trends driven by technology, evolving customer expectations, and heightened climate risks. Industry experts shared their perspectives on these trends, highlighting how insurers can adapt and innovate to navigate the challenges and opportunities of the coming year.
1. Enhanced Consumer Education and Digital Support (Belen Tokarski, Mylo)
- Carriers must bridge the communication gap with consumers to explain rising insurance costs amidst a hardened market.
- Transparent, proactive communication can improve customer retention and trust.
- Growth in the excess and surplus (E&S) market will drive demand for better digital tools to support these lines.
2. AI-Powered Predictive Modeling for Climate Risks (Meredith Brogan, Crawford Network Solutions)
- AI-driven predictive modeling will become essential in preparing for and responding to climate-related events.
- Insights into flood risks will empower property owners and insurers to better mitigate and manage risks.
3. Digital Transformation in Payments (Ian Drysdale, One Inc)
- Cashless payments will dominate even complex P&C use cases, streamlining multi-party disbursements and lienholder payments.
- A digital-first approach will enhance the efficiency of insurance transactions.
4. Challenges in Underwriting Emerging Risks (Bill Pieroni, ACORD)
- While the hard market may soften slightly, underwriting challenges for emerging risks will persist.
- AI-based modeling will play a vital role in addressing risks in catastrophe-prone areas.
5. Collaboration Among Insurtechs (Garret Gray, CoreLogic)
- Increased collaboration among insurtech companies will fill industry gaps, improving workflows and customer experiences.
- A connected ecosystem will prioritize seamless service delivery.
6. Expansion of Parametric Insurance (Nakita Devlin, Ric)
- Parametric insurance will expand into the consumer market, offering climate-responsive coverage for individuals and small businesses.
- Advanced technologies will make these products more accessible and affordable.
7. Tighter Terms for Weather-Related Risks (Troy Crawford, Westfield)
- Insurers will tighten conditions around wind and hail damage coverage, focusing on cosmetic damage exclusions and higher deductibles.
- New strategies aim to keep premiums affordable while addressing significant CAT losses.
8. Focus on Resilience Measures (Geoffrey Lehv, kWh Analytics)
- Asset owners will need to document risk mitigation measures to secure favorable insurance pricing.
- Sharing effective resilience practices will benefit the entire industry.
9. Stable Yet Cautious Market Outlook (Coleman Johnson, The Mutual Group)
- Commercial property and liability markets will remain stable, but auto insurance terms will stay firm due to unprofitability.
- Social inflation and severe weather patterns will drive rate adjustments.
10. Increased M&A Activity Among Mid-Sized Carriers (Ken Hugendubler, Baker Tilly)
- Mergers and acquisitions will accelerate as carriers seek to diversify and invest in AI-driven technology.
- Private equity interest will reshape the insurance landscape.
11. Emergence of Alternative Insurance Models (Charlie Sidoti, InnSure)
- Alternative solutions like embedded and parametric insurance will address protection gaps from extreme weather events.
- Flexible pricing and underwriting approaches will gain traction.
12. Technology-Driven Risk Mitigation (Katie McGrath, Swiss Re Corporate Solutions)
- Advances in technology will help risk managers prioritize mitigation efforts and balance risk retention with transfer.
- Data-driven insights will guide decision-making for natural hazard prevention.
13. Softening P&C Pricing with Persistent Inflation (Francois Ramette, PwC)
- Despite a softening market, inflation will complicate pricing strategies.
- Smaller insurers may struggle with concentrated risks and limited analytical capabilities.
14. Selective Underwriting and Loss Prevention (Brian Patillo, Goosehead Insurance)
- Carriers will intensify scrutiny of property conditions and promote consumer loss prevention practices.
- Higher consumer out-of-pocket costs may result from revised coverage strategies.
15. Shifting Trends in Bundling Insurance (Lauren Menuey, Goosehead Insurance)
- Bundling home and auto insurance will decline in states with regulatory constraints, prompting alternative strategies like monoline policies.
16. Statutory Reforms and Tariff Impacts (Eric Benedict, Clyde & Co)
- Statutory reforms in hurricane-prone states will reshape the legal landscape for property insurance.
- Tariffs on construction materials could drive up repair costs, influencing premium rates.
17. Generative AI for Data Precision (Vasu Srinivasan, Genpact)
- Generative AI will improve data management, catastrophe modeling, fraud prevention, and claims adjusting.
- Enhanced data accuracy will lead to better risk assessment and pricing.
18. Active Insurance Models for Customer Engagement (Rory Yates, EIS)
- Insurers will focus on creating data-driven ecosystems that provide hyper-personalized advice and streamlined processes.
- Active insurance will redefine customer relationships.
19. Smart Home Technology Adoption (Casey Kempton, Nationwide)
- IoT and AI devices will enable real-time risk monitoring and prevention.
- Telematics will give drivers control over premiums while promoting safety and cost savings.
From AI-driven innovations to shifts in coverage strategies and the rise of alternative insurance models, the P&C insurance industry in 2025 is set to evolve in response to consumer needs, climate risks, and technological advancements. Staying ahead of these trends will empower insurers to deliver better value, enhance customer trust, and build resilience for the future.