“While National Programs has been an integral part of Brown & Brown for 28 years, the refreshed brand identity underscores an emphasis on future growth,” says Tom Kussurelis, COO of National Programs. “We’re a team of delegated authority businesses, uniting insurance solutions for carriers and agencies under one roof.
“Built around a decentralized working environment, each of our individual companies retains its own identity, culture and entrepreneurial spirit, while leveraging National Programs’ extensive resources. It’s the best of both worlds,” he adds.
National Programs operates as a “house of brands” like many luxury and entertainment brands people encounter every day but may not realize are affiliated. Each functions independently but leverages its universe of business partners to grow even stronger. In the same way, the 29 brands constitute National Programs, which accounts for some 25% of Brown & Brown’s portfolio.
The new brand identity includes a conjoined “NP,” emphasizing the synergy of these 29 brands and illustrating that the whole is greater than the sum of its parts.
The double arc at the bottom of the logo mark implies a bridge, “signifying that as MGAs and PAs, we serve as a link between the market’s needs and carriers’ solutions,” says Kussurelis.
“Our 29 companies each have built their specialization, with underwriters who truly understand their niche and can underwrite that business to a very profitable level,” says Chris Walker, National Programs’ president. “Each focuses on its niche — its core business. Together we’ve achieved $3.5 billion in written premium across our various programs. Critical functions such as payroll, HR and technology are centralized. National Programs provides these services to each of our companies, from marketing and advertising to cloud engineering, allowing the underwriting talent to focus their expertise on serving their producers and carrier partners.”
Five characteristics of National Programs companies serve as the basis for the new visual identity: niche-focused, engaged, creative, entrepreneurial and innovative.
“To sum it up, the National Programs brand is composed of deeply engaged and niche-focused leaders,” says Kussurelis. “Together we approach our work with an innovative, creative and entrepreneurial view, with exceptional attention to detail. And we win together as a result of these attributes.”
About National Programs
National Programs, a Brown & Brown company, comprises 29 MGAs and PAs operating in personal, commercial, specialty, professional liability and public entity segments. With 30 carrier relationships and a network of 25,000 distribution partners, the collaborative group offers 65 insurance programs.
About Brown & Brown
Brown & Brown Inc. is a leading insurance brokerage firm, delivering risk management solutions to individuals and businesses since 1939. With over 11,000 teammates in more than 300 locations across the U.S. and select global markets, we are committed to providing innovative strategies to help protect what our customers value most. For more information or to find an office near you, please visit bbinsurance.com.