Liberty Mutual Launches Digital Agency for Its 2,200 Exclusive Agent Team

Liberty Mutual Insurance, the nation’s sixth-largest provider of personal lines property and casualty insurance, has launched Comparion Insurance Agency.

Source: Liberty Mutual | Published on November 5, 2021

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Liberty Mutual will transition its more than 2,200 exclusive agent team in over 200 local sales offices countrywide to Comparion, providing consumers with expert advice and tailored auto, home and small commercial insurance options from Liberty Mutual and more than 50 other national and regional carriers. It will become fully operational in 2022, upon approval by state insurance regulators.

“Personal insurance buyers and small business owners want expert advice and broad choice in insurance coverage and price, and Liberty Mutual is better positioned to provide these by transitioning our exclusive agent operation to an agency model,” said Liberty Mutual President, Exclusive Agency Distribution, Global Retail Markets US, Chris Capone. “We are creating a digitally enabled agency of tremendous scale that provides our producers with best in class support along with a broad and deep product suite to serve their customers while accomplishing their financial goals.”

In advance of the transition, Liberty Mutual is hiring hundreds of sales professional talent across the country. Comparion agents receive uncapped earnings potential from base pay, sales bonuses, and new and renewal commission.

When the transition is complete, in addition to accessing personalized Liberty Mutual products delivered by expert local Comparion agents, consumers can also receive Liberty Mutual products from LibertyMutual.com and Liberty’s licensed call center.