New brand assets include a stencil logo in a gradient orange, corresponding marks for each division of the company, a bold all-caps font and bright textures and patterns for marketing materials, all of which are featured on the latest version of the Norman-Spencer website.
"Insurance offices, unfairly, have earned a reputation as stuffy places full of suits and number crunchers, and we wanted to show that is the furthest thing from an accurate characterization of our people," said Brian Norman, President of Norman-Spencer. "The updated brand is a more honest reflection of our hardworking, personable group. We don't mind coming into work in jeans, and believe it or not, we enjoy a cold beer or two."
A brand update is one part of the company's continued focus on meeting the opportunities of a changing industry. New and upgraded services, including a self-service portal for real estate errors and omissions insurance, are slated for 2018, as well.
"Ease of use and relatability have become more vital than ever in the insurance business, and we are excited to offer a nice dose of both," said Norman.
Interested customers, agents and insurance professionals can learn more about the company and its new brand at www.norman-spencer.com.
About Norman-Spencer Agency, Inc.
Norman-Spencer provides industry leading insurance services to clients and insurance buyers nationwide with over 10 proprietary in-house property and casualty insurance programs covering industries like marine, transportation, construction, watercraft and professional lines. For more information, visit www.norman-spencer.com. Follow Norman-Spencer via Facebook, LinkedIn and Twitter.