NSM Insurance Group Acquires Embrace Pet Insurance

Conshohocken-based NSM Insurance Group has acquired Cleveland-based Embrace Pet Insurance. Embrace is a nationwide provider of pet health insurance for dogs and cats.

Published on April 2, 2019

Geof McKernan, CEO of NSM, said, “We are excited to continue our expansion in North America with Embrace. Embrace provides us with a strong platform to accelerate our growth in the pet health insurance space. Ambrish Jaiswal, CEO of Embrace, has built a great company and culture. Embrace Pet Insurance has continuously been named a top workplace in Northeast Ohio, which is a testament to Ambrish and his team.”

Ambrish Jaiswal added, “We look forward to joining Geof and the NSM family. Our cultures align seamlessly. Together, we will offer a compelling value proposition to our clients and carrier partners while delivering comprehensive insurance coverage for healthy and happy pets and their parents.”

Embrace and NSM share a common vision, to leverage their combined scale in the high-growth pet health insurance market, to strengthen their product offerings and to reach more customers. Embrace’s policyholders will experience the same commitment to excellence and high standards for customer service to which they are accustomed, now backed by the support and stability of NSM Insurance Group.

Embrace’s current management team will continue to operate the business from its headquarters in Cleveland, under the existing Embrace Pet Insurance brand.