The Flo Chatbot makes Progressive the first top 10 US insurance company to allow users to enter information and start the auto insurance quoting process in Messenger, allowing them to interact with Progressive in a familiar, natural and conversational way. If the Flo Chatbot can't answer your question, an experienced Progressive representative will be available to pick up the conversation via phone or private message.
"We know our customers are busy and they're looking for convenient ways to access information about insurance," said Dan Witalec, Customer Acquisition Leader at Progressive. "By creating the Flo Chatbot for Messenger we are able to make the process of getting an auto quote as simple as possible by 'talking' with them exactly where they are: on Messenger."
The new Flo Chatbot will continue to improve over time as it adapts to consumers' needs and inquiries. Below are a few examples of questions the Flo Chatbot will be able to answer:
- I would like to start an auto insurance quote.
- What is a deductible?
- How much car insurance am I required to have?
- How do I get the status of a claim?
- What is your full name?
As of June 2017, Messenger reported 1.38 billion monthly active users worldwide. That extensive user base, paired with Flo's large following on Facebook (4.8 Million followers), makes Messenger the perfect platform to reach many prospective Progressive customers.