PureHealth has announced the expansion of its insurance subsidiary, Daman, marking the company’s entry into the Property and Casualty (P&C) insurance market. The move shifts Daman from a health-only provider to a multi-line insurer, reflecting a broader service strategy across the United Arab Emirates (UAE).
As part of this transition, Daman will formally change its legal name to The National Insurance Company – Daman. The rebranding aligns with the organization’s goal of offering a wider suite of insurance products to individuals and businesses within the region.
According to PureHealth, the diversification into P&C insurance aims to complement its existing health insurance portfolio, while also supporting risk management efforts across multiple sectors. The initiative is described as part of a larger plan to build a fully integrated platform across healthcare and insurance services.
Daman, which currently provides health insurance coverage to more than three million members through a network of over 3,000 healthcare providers in the UAE, will continue to operate under its well-known brand name while introducing new P&C products in phases. Current services for existing health insurance members will remain uninterrupted.
Company officials emphasized that the strategic expansion responds to the increasing demand for diversified insurance options in the UAE. Khaled Binshaiban Almheiri, Chairman of The National Insurance Company – Daman, noted that the organization will maintain its commitment to customer trust and service as it scales its offerings.
The UAE’s insurance sector has been experiencing significant growth. According to the Central Bank of the UAE, the total number of written insurance policies across all segments rose to 14.6 million in 2023, up from 8.4 million in 2022. The increase is attributed largely to a higher volume of property and liability policies.
Market research from Verified Market Research projects that the UAE’s Property and Casualty insurance market will reach approximately USD 16.8 billion by 2031, highlighting a notable growth trajectory in this segment.
Daman’s health insurance reputation remains strong. It was recently recognized as the best-perceived health insurance brand in the UAE, as reported in the 2024 UAE Healthcare report from Brand Finance.
The expansion positions PureHealth and Daman to participate more fully in a rapidly evolving insurance market while reinforcing their existing footprint in health coverage.
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