With just 2-3% of new customers entering the personal lines auto insurance market each year, insurers have only one option when it comes to growing their business: taking market share from competitors. According to the J.D. Power 2019 U.S. Insurance Shopping Study, success in driving new customer acquisition comes down to having a strong brand… Continue reading Direct and Independent Agent Sales Channels Become Ground Zero in Auto Insurers’ Battle to Win New Customers
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