U.S. Individual Life Insurance Sales Hit Record High in 2024

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The U.S. individual life insurance market marked its fourth consecutive year of record-high premium in 2024, with total new annualized premium reaching $15.9 billion — a 3% increase over the previous year, according to LIMRA’s newly released retail life insurance sales survey.

Top Trends 2025: Life Insurance – Transforming Challenges into Sustainable Competitive Advantage

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The life insurance industry is undergoing a sweeping transformation. As 2025 begins, new emerging trends promise to redefine how life insurers operate, innovate, and deliver value.

September is Life Insurance Awareness Month

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As featured on The Balancing Act, our CEO Lisa Bickus highlighted how 1891 Financial Life provides not only life insurance but also supports communities and makes a meaningful difference.