Google Analytics 4 is replacing Universal Analytics as its next-generation measurement solution. Universal Analytics properties will cease processing new hits on July 1, 2023. Those still using Universal Analytics should complete the transition to Google Analytics 4. Google Analytics Set Up Now is the time to create a new Google Analytics 4 property and double-check… Continue reading Prepare for the Future with Google Analytics 4
Tag: SEO
Reputation Management in the Age of the Internet
Secret Secrets Are No More There were days when a disgruntled employee or a dissatisfied customer would fade into the background without any further ado. Those days are long gone the way of the dodo and the VCR. Now businesses do not have complete control over their branding and their public reputation. With search engines,… Continue reading Reputation Management in the Age of the Internet
European, U.S. Companies Complain of Rising Cost of Top Spots in Google
Where’s the best place to hide a body? The second page of a Google search.” The gallows humor shows that people rarely look beyond the first few results of a search, but Lee Griffin isn’t laughing. In the 13 years since he co-founded British price comparison website GoCompare, the 41-year-old has tried to keep his… Continue reading European, U.S. Companies Complain of Rising Cost of Top Spots in Google