Tag: social media spike

CMOs: Adapt Your Social Media Strategy for a Post-Pandemic World

close up on man hand holding smartphone with futuristic of social media marketing icon for internet network technology and business concept

The Special Covid-19 Edition of The CMO Survey found that social media has become critical to marketing during the pandemic. The survey reported that social media spending has increased from 13.3% of marketing budgets in February 2020 to 23.2% in June 2020 — a 74% lift. Meanwhile, spending on traditional advertising is projected to decline,… Continue reading CMOs: Adapt Your Social Media Strategy for a Post-Pandemic World