The Hartford has appointed Bruce Shuman as chief digital and customer experience officer, a new position that reinforces the company's commitment to understanding and developing capabilities that meet the expectations of customers and distribution partners. In this role, Shuman will lead efforts to design, build and manage digital experiences, based on a customer-driven research agenda. Shuman will report to Kathy Bromage, The Hartford's chief marketing and communications officer."Customer expectations today are at an all-time high when it comes to service and the digital experience, and it is imperative that companies maximize those interactions," said Bromage. "We are pleased to welcome Bruce back to The Hartford; his deep knowledge of the digital marketplace, the insurance industry, and our business and culture will position us well for success."
Shuman returns to The Hartford where he was responsible for leading digital teams in personal lines and enterprise marketing. Most recently, Shuman was with Travelers, where he held leadership positions in enterprise e-business and operations, including small business customer and agent service through traditional and digital channels. Previously, Shuman managed consumer-facing e-Commerce and mobile activities for GE Capital's consumer finance business.
Shuman holds a bachelor's degree from James Madison University and a Masters of Business Administration from the University of Connecticut. He is active with NewArts, a charitable organization that helps children learn valuable life skills through performing arts.
About The Hartford
The Hartford is a leader in property and casualty insurance, group benefits and mutual funds. With more than 200 years of expertise, The Hartford is widely recognized for its service excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at https://www.thehartford.com. Follow us on Twitter at www.twitter.com/TheHartford_PR.